When browsing for new denim or checking out what’s new in the world of style, Shopbop is always one of my top online destinations (next to Revolve). They always have fresh pieces and although I can’t always be spending that kind of money, I appreciate quality and the artistry that comes from these designers. However, you know me…I’m always wanting to peruse new sustainable brands or items first. Since there’s no actual category on Shopbop for that, I have to do my research beforehand. That is why I compiled five great eco friendly brands available on Shopbop for a post here not too long ago for others who might be wanting to shop more consciously. It comes as no surprise that I know several sustainable brands already, but not all of them are available as options at these popular shopping destinations. Reformation is one of those awesome brands that has been on my radar for awhile now (I’ve written about them twice, once in 2017 and another time this year), but they are almost exclusively available from their own website. So, I’m happy to see that they are now becoming more available to discerning customers, and I’m happy to now say that Reformation brings eco friendly style to Shopbop!
If you’ve been reading my blog for long enough now, or paying attention to the increasing awareness and numerous brands that have stood up to make a change in apparel manufacturing, you might already know about how dirty of an industry it can be. From CO2 emissions to water usage to fabric waste and so much more, players within the fashion industry have a lot of work laid out in front of them to clean up their act. I’m so glad, however, that this isn’t such a hard concept to grasp anymore, since as mentioned, more and more brands are either working on it or have already revamped their practices. Reformation is one of those brands and it’s about time I give them a proper shout out!
I am so excited to share yet another new sustainable denim line with all of you! Here’s the spiel again: the clothing industry is quite dirty and wasteful, especially when it comes to denim. Think of the land, water, and pesticides needed to grow the cotton, the water needed to wash the denim and the chemicals used to create those beautiful worn washes and finishes we all love. According to Forbes, 1,500 gallons of water is used just to create one pair of jeans, and a whopping 450 million jeans are sold in one year in the United States. You can do the math.